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Digital Marketing Specialist

Digital Marketing Specialist

The primary purpose of this position is to plan and manage all digital marketing campaigns across key channels – website, display and search.

Principal Duties

· Develop digital marketing strategy and plans to support online sales across the J9 network

· Responsible for allocation of budget to deliver agreed ROI targets and spend optimisation

· Plan and execute with digital agency all digital marketing campaigns across SEM/SEO/programmatic display

· Supervise creative content for campaigns – PPC copy, display banners – and run A/B copy testing to optimise performance

· Develop media and creative proposals with agency partners to support tactical & route launch campaigns

· Monitor and prepare regular reports on performance of all campaigns against key metrics (web visits, CTR, revenue by route/POS)

· Ensure relevant content is prepared and loaded on J9 website for Always On, Tactical & Route campaigns: homepage vetrinas, destination panels, pricing, landing pages

· Coordinate with Social Media and CRM team members on campaigns

· Manage Affiliate marketing partnerships

Experience & Qualification

· Bachelors Degree in Marketing or related field

· Minimum 3-5 years experience in similar role

· Digital marketing & analytical skills

· Presentation skills – written & oral

· Assertive and decisive with can-do attitude

· Excellent communication skills

· Strong co-ordination skills

· Adaptable to changes

· Team player

· Can work under pressure

· Attention to detail, quality and meticulousness of tasks

Excellent English writing

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